DIY SEO Tips & Tactics
A sort-of-beginners-guide to on-site and on-page seo FAQ.
I think you could read these (about 30) tips about search engine optimisation and go away and create a successful site. I deliberately steered clear of things that might be a bit gray, and I assume you’ve done your keyword research – I might go into that shortly.
I just wanted to stay largely on-site seo for the duration of the tutorial, and lay down real seo advice you could use. I knocked them out with no little planning – so forgive me if the advice is a bit all over the place. I will be checking the information again, after a break. 🙂
Introduction – Search engine optimization is many things, it’s an art and it’s a a science. SEO is creative and it’s technical. It’s logical, parasitic and opportunistic. The aim of seo is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPS. Traditionally, this has meant aiming for no1, or top ten positions in Google but SEO has evolved and now a SEO needs to be more a marketer than just a tech geek. A seo needs to be concerned, not just with high positions in Google for relevant keywords, but with analysing competition, traffic and analytics, and converting traffic to leads and sales. I like to draw a line between SEO and Linkbuilding. One (SEO) is on-page (on-site), the other, off-site (Linkbuilding).
Search Engine Optimization — the process of making a site “search engine-friendly” — also known as “SEO” — is probably the most important aspect of website design. Many, many commercial websites are designed and set up by people who know little or nothing about search engine optimization — how to give the search engines what they need to see when they index your site. This long page contains the information (or links to it) that web designers SHOULD know about optimizing a website for the search engines.
What is SEO (Search Engine Optimization)?
From a search engine perspective, Search Engine Optimization is the process of making web pages easy to find, easy to crawl and easy to categorize. From a webmaster perspective, Search Engine Optimization involves not only that, but also to make those pages rank high for certain keywords or search terms.
To produce relevant search results, search engines must keep their ranking algorithms secret. As webmasters and search engine optimization professionals learn to predict search engine behavior, search engines need to evolve and update their algorithms to stay always one step ahead of the most savvy webmasters and SEO’s if they want their results to remain relevant.
How Do I Optimize for the Search Engines?
Search engine optimization begins even before designing your site. It starts by selecting a very narrow and focused topic for your site, and choosing the right domain name. You must then select the right keywords for each of your individual pages (keywords, or search terms, are what you expect search engine users will type in the search box to find a page like yours).
After that, site design can begin and, with it, web page optimization. Web page optimization involves optimizing page copy for your selected keywords and making your web page design friendly to search engines. This usually translates into using your keywords several times in your web page copy, and building a site that offers good navigation, a straightforward architecture, plenty of text, and easy access to all the site’s pages by following links from the most important pages.
The third step, the most difficult and time consuming, involves getting inbound links from quality sites related to your topic, with your keywords in the anchor text. It is virtually impossible to rank high in the most important search engines without a wide array of quality inbound links. Until now, reciprocal linking has been a common way to get inbound links. Search engines, though, tend to favor one-way links developed naturally (over time) coming from many different sources.
As far as submitting your website to the search engines is concerned, it is not necessary. Search engines find pages by following links on other pages. Therefore, by getting a few inbound links (we’ll explain how in our link building section) your site will be found and listed by the search engines.